StarbucksPosted: January 29, 2011
Again, pulled over from my Tumblr. I think Starbuck’s illustrated history speaks volumes; getting rid of the “coffee” as well as their name signifies the continued evolution of the Starbucks brand. They are joining a select few elite ‘mega-brands’ who do not need their name accompanying their logo; McDonald’s, Nike and Apple to name a few.
This identity is an interesting evolution of the brand, it seems Starbucks is no longer just a coffee shop.