More info here.
To begin I’m just reblogging a couple of pieces from my Tumblr so I can have a play with layouts and whatnot. I thought there was hardly a better way to start than with this fantastic poster design from The Partners. This is such a perfectly simple idea, executed incredibly well.
“The Richard House Children’s Hospice needed a promotional poster for their five-a-side football fundraising event. The solution lay in the markings of a five-a-side football pitch. Seen from one specific view-point, the white markings create a distinct number five.”
See a high-res version on the D&AD site, here.